Live-streaming Sales·New Consumption Mode--China Economic Ne

In 2025, the online retail sales of physical goods amounted to 13.09 trillion yuan (1 U.S. dollar equals around 6.88 yuan), accounting for 26.1% of the total retail sales of consumer goods. In 2025, the gross merchandise volume (GMV) of live-streaming e-commerce exceeded 5 trillion yuan, accounting for nearly one-third of online retail sales.